Comic Con has constantly always brought us one thing or another every year, and in this case, I’m talking about viral marketing. Two years ago, there was all sorts of Joker-related stuff for The Dark Knight in the wake of Comic-Con, and this year, Disney is rolling out everything with Tron 2. The original 80′s film is brilliant, yet wasn’t all that successful (it made a decent profit in 1982, 33 million at the box office off of a 17 million budget), but was relatively important for taking special effects to different levels that weren’t really seen before. Yet Disney plans on releasing the sequel 29 years later (TBA 2011) release date, with a humongous budget, estimated around 200 million, to try to revolutionize the industry of the blockbuster again? This is quite the bold move, but the viral marketing (after the jump) proves these guys mean business.
A bunch of sites around the net (not us, we only get 1000 hits a day, but that’s still a lot of viewers, Samantha) got two coins for “Flynn’s Arcade”. Everyone also got different codes through an animated gif that someone translated and found the code that “flynn lives” from this, which brings us to flynnlives.com
œ = h
æ = t
© = m
å = l
Ø = e
¶ = a
§ = d
Ω = s
÷ = y
Δ = p
Σ = c
x = x
¢ = b
≥ = o
≈ = n
√ = r
Π = i
≤ = v
The site explains that Kevin Flynn, unlike previously believed, is not dead.
Genius, Visionary, Modern Hero. That is Kevin Flynn. He came into our lives and showed us the limitless possibilities of the future. And then, all of a sudden, he “disappeared.” Some people believed he died. We don’t. We know that Kevin Flynn Lives. We’re not crazy, we’re not obssessed, we’re not lunatics. We simply have followed the facts wherever they lead. And the facts tell us that Kevin Flynn Lives. We are here for Kevin. Nobody can make us stop believing that he is out there, that he’s waiting for us, and that he will return when the time is right.
And the timeline:
1989 — Kevin Flynn alleged to “disappear.” Initial facts raise many questions. Many of us were suspicious.
1990 — Sightings of Kevin Flynn by ordinary citizens, including high-credibility “Level 3″ sightings of Flynn in NYC’s Central Park during a Shakespeare Festival, on the fringes of a San Francisco street fair, and the notorious “Elvira” sighting of Kevin Flynn at Halloween celebrations in West Hollywood, California. Unfortunately, these initial sightings display certain characteristics true to this day — nothing has been confirmed and photographic evidence has been lacking.
1992 — Sightings continue. Several of us make contact thru Usenet and begin correspondence.
1994 — First Flynn Lives! meet-up in Dayton, Ohio. We resolve to continue our efforts to find out the facts behind the mysterious disappearance.
1998 — Letter from Kevin Flynn to a founding member of the group gains media attention, then debunked. Founding member (now ex-member) checks into a mental hospital for observations.
2001 — A $5,000 award is offered to anybody who can prove Kevin Flynn is alive. By December 31st, alas, nobody had satisfied our jury and the money was spent on a great party for all of the “Troniacs” we know and love!
2002 – 2005 An era of low visibility for our group. Sightings drop off, and interest seems to slacken. Thank heavens that is over!
2007 – Interest picks up as the “Albino Cow” Flynn sighting in southern New Jersey energizes a new generation of activists.
The address the site is registered to is right near the San Diego Convention Center. Fun stuff.
Popularity: 9% [?]
July 21st, 2009 at 4:34 pm
How about some fucking footage eh?
July 21st, 2009 at 4:56 pm
Tron 2? Awesome!
July 21st, 2009 at 4:58 pm
Spencer is crzybggr. About time we finally knew.
July 21st, 2009 at 5:07 pm
Glad you found out.
December 21st, 2009 at 3:36 am
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